[Télécharger] Fascinate, Revised and Updated: How to Make Your Brand Impossible to Resist de Sally Hogshead En Ligne
Télécharger Fascinate, Revised and Updated: How to Make Your Brand Impossible to Resist de Sally Hogshead livre En ligne
Télécharger "Fascinate, Revised and Updated: How to Make Your Brand Impossible to Resist" de Sally Hogshead PDF Ebook En Ligne
Auteur : Sally Hogshead
Catégorie : Livres anglais et étrangers,Business & Investing,Marketing & Sales
Broché : * pages
Éditeur : *
Langue : Français, Anglais
Why is Jägermeister the most popular brand nobody likes? Why do women pay more to be fascinating than they spend on food and clothes? What raises the price of gummy worms by 1000%?And then there’s the most important question of all: How can your brand become impossible to resist? Master marketer Sally Hogshead reveals the surprising answers, providing readers with a framework to fascinating anyone.The word “fascinate” comes from the Latin word fascinare, meaning “to bewitch or hold captive so others are powerless to resist.” Fascination is the most powerful force of attraction, drawing customers into a state of intense focus. This extensively revised and updated edition includes Hogshead’s latest research on the science of fascination. Combining original case studies with award-winning copywriting experience, she gives you the exact words you need to capture the attention of a distracted world.This new edition includes a free assessment tool called the Brand Fascination Profile, which will help you earn attention in any environment.Dive into the science of fascination and learn how to: Increase prices with ideas from poker to Play-DohBuild revenue by learning about the $14 million license plateGet better leads through hypnosis by Sigmund Freud and Steve JobsAttract raving fans by following the cult of pistachio ice creamWhether you realize it or not, your brand is already applying one of the seven Advantages Hogshead describes here: Innovation, Passion, Power, Prestige, Mystique, Alert, or Trust. The question is, how can you apply these core Advantages to stand out in a crowded and distracted world? Hundreds of large corporations, small businesses, and universities—including Twitter, IBM, Porsche, and New York University—use the Fascinate system to captivate their customers. Why? The answers are in this book.
Télécharger Fascinate, Revised and Updated: How to Make Your Brand Impossible to Resist de Sally Hogshead Livre PDF Gratuit
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Sally Hogshead / Keynote Speaker ~ Fascinate How to Make Your Brand Impossible to Resist. What is fascination, exactly? It’s the brain’s most powerful state of intense focus. Fascinating brands can command prices 400% higher than similar products. Why are these brands so valuable and how can your brand harness this force of attraction? The step-by-step Fascinate® System reveals how to make any brand, message, or idea .
Fascinate: Your 7 Triggers to Persuasion and Captivation ~ Unless you are dead from the neck up, many times your eyebrows will go up in surprise, you will grin so wide your face hurts, you will even throw back your head and laugh! Your brain will be on fire with ideas that are relevant to your business. You will better understand how we allow ourselves to be mesmerized by people and products that we just know aren't good for us. And you will better .
How the World Sees You: Discover Your Highest Value ~ Your customized online report, based on Sally Hogshead's extensive research on what fascinates listeners, will reveal how you fascinate others, including. Your top two Fascination Advantages in communication; The personality Archetypes you need on your team to optimize your success; The five words to describe your personality's highest value
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